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What We Can Do
Marketing Research
- Compilation and interpretation of internal marketing data
- Collection and analysis of research from industry and government sources
- Original research, including focus groups and surveys
- Concept testing for new products/services
- Customer satisfaction and loyalty measurement
- Brand awareness and image analysis
- Purchase behavior analysis
- Market segmentation studies
- Price sensitivity
Strategic Planning
- Assessment of market opportunities and competitive environment
- Preparation of business plans, including financial projections
- Evaluation of start-up and acquisition opportunities
- Audits of strategies and opportunities of troubled businesses
- Brand/product positioning concepts
- Analysis of product line additions/deletions
- Pricing and distribution strategies
- Organization structure
Marketing Planning
- Preparation of annual and longer term plans and budgets
- Development of incentive plans for sales force and channels of distribution
- Creation of pricing and other consumer or trade promotions
- Refinement of essential marketing information and data systems
Marketing Communications
- Definition of strategic direction for advertising, publicity, collateral/promotion materials, and related activities
- Management of agency reviews
- Evaluation of creative and media plans
Management Services
- Interim management
- Executive recruiting
- Representation on boards of directors
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